If you're up on your action movie history, you remember the classic seen in Terminator 2 where...
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21-Day CX Challenge #15:"Why Do You Cry?"
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Hey again,
In to the home stretch with challenge #15!
Teaching Machines How to Feel
If you're up on your action movie history, you remember the classic scene in Terminator 2 where Arnold Schwarzenegger's terminator -- a machine built to look like a man -- asks:
"Why do you cry?"
What follows is a great exchange in which a 10-year-old boy explains emotions to a machine.
Even if you know exactly the scene I'm talking about, go ahead and give it a watch:
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It was a pretty deep scene for an action movie when it was released in 1991, and given the way that technology has
developed in the nearly 30 years since, it feels downright prescient.
It's also a perfect segue into the general theme of our final seven missions.
So much of the Customer Experience we deliver relies on technology some way, but as that "why do you cry" scene so wonderfully illustrates, technology is about as impersonal as it gets.
In these final seven missions, we'll turn our cold, unfeeling technology into something more personal. It'll
help you be sure that the emotion you're eliciting from your human customers is one of joy, not tears.
Today's Mission: The Mobile Experience
Use your mobile device to find your company information.
- Type your organization's name into Google: Does your site come up?
- Type your organization's name + "contact info" into Google. Does your "Contact" page come up in the results?
- Visit your website on your mobile device. Is it easy to browse and read? How many taps does it take to contact you?
If everything's working great, thank your team responsible for making your company's website.
If not, record what doesn't work well and send a friendly but constructive message (remember our mission on giving constructive criticism?) about what could be improved.
Why This Matters:
Now more than ever, B2B and B2C customers alike are using their phones and tablets to do work.
According
to Statista, 60% of Google searches are now
done on a mobile device. That number's even higher when you consider customers trying to call you.
By removing obstacles and making information easy to access, you're creating an experience that everyone -- maybe even robots sent from the future -- can love.
Digging Deeper:
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